AdWords Go Time Part Two | Jun 3rd, 2011
AdWords Go Time Part Two
Ad Copy: Writing Ad Headlines and Descriptions for the Individual In part one we looked at severing our AdWords campaign into Search and Display Network parts and now that we’ve done that, let’s write some unique and effective ad copy for both. There is much to be said regarding the symbiosis that exists...
Posted by on Jun 3rd, 2011 in Google PPC | 0 comments

AdWords Go Time

AdWords Go Time
Search & Display: Like the Red Sea, Divide and Conquer Skewed KPI’s. I’ll start off by covering some basic best practices to employ. By now those reading this would be well familiar with the 2 most...
Posted by on Jun 3rd, 2011 in Google PPC | 0 comments

A Definition of What Adwords, PPC an...

Often, clients (and even some PPC Managers) don’t quite understand what Key Performance Indicators (KPI’s) in their Google Adwords campaign actually mean or represent. The logic of, ‘if I ignore it then...

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